Can HR Tech Vendors Bring Brand and Demand Efforts Together? Steve Smith Will...
There are two reasons why Steve Smith, Partner at The Starr Conspiracy, is going to talk about content marketing at InfluenceHR in New York City on October 28: 1) Because after the inaugural...
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InfluenceHR Guest Post: Why Your Customers – Not Your Product or Marketing –...
In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing...
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Sponsors Throw Down B2B and HCM Knowledge at InfluenceHR NY
InfluenceHR NY is happening on Monday. In addition to The Starr Conspiracy and Influitive, we have some innovative sponsors bringing expertise to the event, including DoubleDutch, Human Resource...
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Live (sort of) From NY Part II: Laurie Ruettimann Recaps the early afternoon...
The day carries on at #InfluenceHR in NYC! Laurie Ruettimann recaps how the first part of the day has gone!
View ArticleLead and Demand Generation For HR Technology
It’s the time of year where the rubber hits the road when it comes to your business plan. Budget and planning time. Marketing and Sales planning isn’t just about an expense budget. It’s about...
View ArticleContent Selling Arrives in B2B HR Technology
I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments. In every one of those successes we believed that...
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#hrwins Trend Report: HR Technology, It’s Not Just for HR Any More
A few of the trends we recently looked at in the #hrwins should start you wondering who the buyer of HR Technology will be in the not-too-distant future. HR Tech’s continued growth in the SMB. Until...
View ArticleJust Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy...
Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional...
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HR Tech Vendor Execs Did An Amazing Thing Last Year, and I’d Like To Thank Them
In 2013, InfluenceHR, the first and only marketing symposium focused on HR Technology and Service Providers was created. We packed it full of actionable insight and marketing secrets to help you find...
View ArticleClicking Through Your E-Book Doesn’t Mean They Want A Demo
The initial B2B sales conversation has changed. You implemented some fantastic content marketing. Your boutique agency is showing you incredible engagement metrics. You’re capturing fantastic insight...
View ArticleOld Timey HR Tech Sales People Are Fading
The writing is on the wall. Everywhere I go. Conversion rates are slipping. Buying behavior is changing. The content marketing is working, but the sales people can’t turn the leads into opportunities....
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